Tuesday, March 13, 2018
10 AM-12 PM

Speaker: TBA

Sumner Pierce County Library
1116 Fryar Ave, Sumner, WA 98390

Thank you to our

December SPEAKER: Sherrie Kenyon

Jessie Earl

Sherrie Kenyon joined Toastmasters over 30 years ago and took the speaking skills she learned there on the road, representing the Washington State History Museum and the Goodwill Games. She has won many speech contests and has represented this area at the Toastmasters International convention in Louisville, Kentucky. There she gave a training on creative thinking. Sherrie has learned how to put together speeches that make a difference and an impact. Writing a speech takes many of the same creative tools that a writer has to use.

Sherrie is retired from a career of advertising and marketing for the News Tribune in Tacoma. During that time she worked with her customers to brand their companies and reach out to potential customers with that brand. In doing that, she developed an interest in personal branding. A successful brand is the result of the experiences you create with your readers and the emotional feelings that arise as a result of those experiences. Knowing your target audience is important because successful brands make strong emotional connections between you and your readers. A strong emotional connection increases customer loyalty, which translates into selling your books.

No one is going to manage your personal brand except you. Personal branding is about taking charge of your own future and learning to manage your own identity. Personal branding sets you apart because you identify your differences and then learn that those differences are memorable. You can learn that you offer something unique and valuable.

Sherrie will help us learn more about how to brand our own image as a writer. She will help us figure out our direction, our audience and how to reach them. First of all, we need to know what our brand is. We must recognize where we’re starting from and what is our goal. Second, how do we develop the skills we need? Third, is about getting the word out. Do you talk about your writing? Do you have a tag line? Who’s your target audience? A target audience is the people who need to know about you. You want to market yourself to those people so that your brand has a direction. Remember that in a crowded market, your personal brand needs to stand out.


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2017 PAWA Membership Meetings
Bonney Lake Library
Bonney Lake Library
Bonney Lake Library
Bonney Lake Library

PAWA on the KING-FM Arts Channel!

robert gaylord & marta zekan

On August 11, 2009, our President Robert Gaylord, our VP Richard Brugger, and our PR Officer/Webmaster Diana Fairbank did an interview with Marta Zekan, Director of KING-FM's Arts Channel about PAWA.

Part 1 of interview here.

Part 2 here.

arst channel info

Click image for printable pdf enlargement.

Robert Gaylord

PAWA President Robert Gaylord & KING-FM Arts Channel Director Marta Zekan


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